How it works
One day, start to finish.
From a date in the diary to a replay on every phone. Follow the line: everything the organiser, the players and the sponsors do, and where we come in.
Organiser Players Sponsors CourseSide
Part one
Before the day
From first conversation to the week of the event
Six weeks out
It starts with a date
- OrganiserTells us about the day. The venue, the cause, roughly how many players.
- CourseSideA short call, a written plan, and the date held for the season.
A month out
The day gets built
- CourseSideYour course, drawn for the broadcast. Map and format set, and the holes picked for the side games: nearest the pin, longest drive.
- OrganiserSigns off the running order without leaving the day job.
Three weeks out
Sponsors take their holes
- SponsorsEach partner gets a hole. The flagship takes longest drive, logos go onto the boards and into the broadcast.
- OrganiserSells the holes with something real to show: the screens their money appears on.
The week of
Teams, tee times, tags
- OrganiserSends the player list. Fourballs, tee order and team names fall into place.
- CourseSideKit arrives ready: GPS tags labelled by group, nothing for the venue to install.
Part two
On the day
The order of the day, first tee to final putt
Before anyone arrives
The course wakes up wired
- CourseSideWe set the day up. The receiver network goes up around the course, tags go onto the flag sticks for nearest the pin, and the longest drive markers are set.
As everyone arrives
Tags out at the first tee
- PlayersPick up a tag with the scorecard. Clip it on and forget it.
- CourseSideWe check each group away in the Control Centre. The running of the day is ours.
- OrganiserFree to enjoy the morning they organised. Guests, sponsors, the first-tee buzz; not a clipboard in sight.
Before the first tee
Live before a ball is hit
- PlayersThe field assembles on the screen. Teams appear as they join, and every tag pops up at the clubhouse the moment it clips on.
- CourseSideThe ticker warms up on the field: who is carrying a team off scratch, who never packs enough balls. The room is talking before the first group is away.
The first groups away
The map starts to move
- CourseSideDots leave the clubhouse and the broadcast is on. Every group on the course map, standings, side games, the ticker.
- At homeA follow link goes out. Anyone can watch from anywhere.
All morning
Scores in, moments out
- PlayersOne player per group keeps the card in the app. Strokes, putts, sand, penalties. The team's best two count themselves.
- CourseSideEvery entry redraws the boards and feeds the ticker.
LiveNew claimA. Russell smashes one 327 yards down the 10thOn fireOsbourne has taken ten points in his last four holesOn the moveTeam Ward climb to 2nd, two back with five to playWhere they areWalsh has drifted into the trees right of the 12thNearest the pinS. Palmer sticks it to 4ft 2in at the 2ndMost birdiesJ. Hartley collects his fifth of the day at the 14th
Through the day
Sponsors on every screen
- SponsorsOn the boards all day. The flagship hole mints its own drama: a longest drive claim survives 38 minutes, then falls.
- PlayersClaim it at the marker, in the app, on the spot.
All day
Followed from anywhere
- At homePartners, colleagues, the club bar. The day carries on wherever it is opened.
- SponsorsReach past the venue, on every screen the day travels to.
The close
The last cards come home
- PlayersTwo cards still out, the lead in reach of both. Snatch it at the last or fall a putt short; the board shows it coming either way.
- OrganiserWatches the clubhouse empty onto the last green. People leave the bar to see a putt drop. That does not happen at an ordinary golf day.
Part three
After the day
The evening, and the season after
Back in the room
Presentation, from the big screen
- OrganiserReads the results off the Hub and hands over the prizes. No envelopes, no disputes; the room watched it happen.
- SponsorsTheir brand stays on the screen, behind every handshake and photo.
That evening
The day lands again
- PlayersEvery player gets their round back. Your Day, Afterwards: the walk, the scores, the moments, straight to their phone.
- SponsorsRide along in every report that gets passed round the group chat.
The morning after
The follow-up
- OrganiserWakes up to the day in numbers. What was raised, what was claimed, who to thank.
- CourseSideOne more short call: what worked, and a date held for next season.
What's next
The parts we are building next
The day above is the product. These are the pieces coming behind it.
Got a day in the diary for next season?
We bring the tags, the screens, the app and the report. You bring the golfers. Tell us the date and the venue and we will tell you exactly what your day would look like.
A PGA Professional, a golfer who builds software, and one who has never played a round in his life. Meet the three of us.